advertising a product with good landing page or minisite

Landing page is a Web page you "land" on after clicking on any ad posting site. Landing page is more focused than other web sites and its function is to pass some sort of message to the surfer, the message can be a marketing of a product or a service or trying to obtain the email addresses of visitors for sending advertising material. Usually there is only one message in the landing page to make it easier for surfers to focus on.

The purpose of minisites is the same and the rules that apply on landing pages apply on minisites. The difference between them is that minisite is not a single page but a small site that is focused on one message, you can go through the pages and you will have more information to absorb.
Because the aim of landing page and minisite is the same, I will relate them as they were synonymous concepts.

There are several rules to create a good minisite that is recommended to adopt:
Design
The design of the minisite has to pass the idea in s topical matter, so you'll want to avoid gleaming colors and special graphics that takes the attention from the message to the design. Also, sophisticated graphics, slows down the page loading, not recommended to give the surfer to wait too much until he sees the page. The design demonstrates the seriousness of the advertiser, so it has to look professional, to some extent the landing page is the face of the product on the web, it should be clean, orderly and esthetic.

Text
A Short explanation of the characteristics of the product or service and it's benefits has to be written. Textual explanation should be concise and contain only the important points that market the message in the best way.

Title
A Topical title that contains strong and important words is a very important tool in transferring the message and shouldn't be taken lightly. The title should be clear, targeted and catch the eye of the surfer so he will continue to the text.

Pictures
You may want to add pictures to illustrate the product / service that you want to advertise. Images must be good quality and present the message positively, usually the images are more important than the text because we absorb better visually. Pay attention not to flood the minisite with images, because exaggeration will do the opposite of what the advertiser wants (scatter the potential consumers) and because the page will load more slowly.

Links
Landing pages should contain 2 types of links; internal link to the site that contains more expanded information on the product and the advertiser, and an out bounded link to means of payment for the product / service online. Sales from the landing page can increase your profits, so you may want to give users such an option.

Registration to the site
Registration of people to the minisite increases the advertising because it allows sending advertising materials to the surfer. People who subscribe to the site are already interested in the product, so they are potential customers. In return, the advertiser that seeks to enroll people to the minisite should leave his contact details like phone and email address.

The way to attract users to the minisite and make them potential customers is by advertising. Banners, inbound links from sites with similar content, promotion in search engines and more. Advertising should be interesting enough that people will enter the landing page to learn more about the product.

Ways to promote landing page in the search engine:
Google campaigns (ppc)
Funded campaigns, payment for each click on the link to the minisite. Sponsored links appear in search results on the right under the heading "Sponsored Links". Not always the Google Campaigns are clicking campaigns, according to the need of the client's and the contribution of the campaign to the sales will determine the appropriate method of payment (payment for the sale, payment for registration to the site).

Google Advertising
Google AdSense system produces banners and ads, and publishes them on sites with contextual similarity to that of the minisite.

Minisite should serve a specific subject and he should engage on this issue only and not to be seduced to serve more products and services as it happens on larger sites. In order to give maximum care to any product you may want to create a separate landing page for each product you want to advertise and not scatter too much.