Web promotion using internet writing

Promotion writing or internet writing appeals search engines and its goal is to promote your site using the content within it. Unlike an ordinary writing composed of introduction, text and summary, internet writing focuses on different rules of writing.
Why it's important to write according to the rules of promotion writing? In order to get search engine optimization, i.e. to use the site as a means of promoting it is advisable to adopt the rules.

It is important to understand the writing on the Internet is different of normal writing which we are used to, The language the Internet speaks is different from our daily and that is the language we need to write in order for us to be understood. The demand to write differently is caused by the different way we read from the computer screen, through the computer, we find it difficult to follow and to concentrate, harder than reading printed text.

Rules of promotion writing:
Keywords
Selecting keywords is a promotion strategy, the words should not be random with a beautiful sound, but they are words popular in search engines. For help in finding the popular words Google provides a wonderful tool which is part of Google AdWords, it has a simple name - "keyword tool". Selecting appropriate words is the key to increasing the ranking of the site in search engines, the more our chosen keyword is desired and the less it supplied, we will be more successful in promoting our site.

Title
The title should be informative and not outsmart, and it should include the words we want to promote. This means not to use linguistic games, misspellings, and other manipulation of the language that search engines can not process.

Short writing
The essence of internet writing is a short, matter-of-fact and understandable writing. Text that is too long and jumps from one topic to the other is difficult for the eye looking at the screen, so it must be set in advance what topic to write about and to look for materials that will explain it best and shortest. Make sure not to post over 2 A4 pages.

Informative content
Our goal in the promotion writing is to face surfers as well as search engines so we must make sure that our content has "flesh" to feed the two of them. Write a content that is full of the right but lacks any of information will not satisfy the search engines and probably not the users. We must research about what we focus on before writing it down and to take out the important and interesting issues.

Form of submission
Like good food, no matter how good the ingredients will be if the dish lacks an esthetic form. Because first we eat with our eyes and then with the mouth, we have to make sure that the initial scan of the eye will find our content worthy of reading. How to do it? Spacing between the lines makes it easy to scan, highlights, links and more. The more the text is versatile it would be more attractive to the eye, of course, do not exaggerate because the form should present the text and not scare the potential reader in its shininess.

Dosage
The correct dosage of the words we try to promote is such that will place our text in a high rated place on search engines but not to be considered by them as manuring. The right formula is that the text will contain approximately 3% -4% of keywords, but not more than 10%.

Promotion writing is a technical matter which can be taught like everything else, in the period which almost everything we are interested in is on the Internet, it is a shame not to submit the text to the reader the best way as well as best for us- who are trying to promote it.